Marketing Strategies to Maximize the Word-of-Mouth Method

influencer on social media

Now that digital technology has advanced a lot compared to previous decades, new marketing methods are popping up recently. These methods make it more manageable for companies to promote and sell their products and services.

However, there’s still one method that hasn’t lost its touch, and that is the word-of-mouth method. Despite being out there on the Internet, you can be relatively unknown unless someone tries you out and recommends you to others in their circle. If you are interested in maximizing the potential of this method, you should start with these suggestions.

Get in Contact with Influencers

One of the biggest trends nowadays when it comes to the Internet is the emergence of people who are called “influencers.” You may be familiar with these individuals who provide entertaining, possibly informative, and definitely viral content online. As they are well-known within their niche, getting them to review your products and services can expose you to a lot of potential customers who are interested in what you have to offer. For example, you may contact a local food blogger in AZ who can give your restaurant a try as well as a review on how it is.

Provide Excellent Customer Service

You may have the most excellent range or quality of products and services, but if the means of providing it to the customers is terrible, it will take you down a notch. Take care of your clients from the moment they come into contact with you to after they avail of your offerings. Don’t only provide for them with a smile, but you should also handle their issues and concerns with one. When they see that you have a genuine care for them, they are likely to recommend you, even though there might be similar businesses in terms of products and services.

Be Accessible

A good part of word-of-mouth marketing is communication. You need to ask yourself the questions, “How will customers be able to reach me?” and “How will I make it easier for them to spread the word?” One of the ways that also ties in with digital marketing practices is creating a social media presence. However, it’s not enough to simply be there and post. You need to know your customers and speak their language, open up your lines of communication, and make your materials easy to share with others.

Don’t Be Afraid to Ask

When people say “word-of-mouth,” many think that you would have to make something that people would want to recommend or share on their own. But sometimes, people keep to themselves, even though they like your service. In that case, you might want to do some nudging. Don’t be afraid of asking your customers for their opinions and reviews of your products and services. Doing so not only gets the word out and lets potential clients know about you but also uses the information to make your business better.

There’s nothing that works quite like the recommendation of your customers when it comes to marketing your business. When your potential clients see that your product or service works for someone they can relate to, they get the idea that it can also be useful for them. Make the most of it and include it in your marketing strategy.

By Nikolaj Salinger

After graduating from university, Nikolaj went off to backpack across South East Asia to recharge himself for the next chapter of his life. Realizing there was more to explore, he ditched his return flight home and decided to wander some more. While he sees backpacking as an expression of freedom, Nikolaj gets easily attached to a place, and stay there longer than usual. Over the course of three years, he’s had several jobs, usually at hostels where he stays, bookstores, and restaurants. He’s met people from all walks of life and still keeps in touch with them. If he has time to spare, he reads and writes voraciously, much of which is dedicated to this blog.